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Yahoo CEO Carol Bartz continued the to talk about Yahoo’s regrouping strategy at an advertising industry conference earlier this week.
She touched on the topics we covered in our post last week, The Steady, Efficient Decline Of Yahoo. Specifically, she’s counting on an improvement in the economy to drive Yahoo growth, and she claims to have made significant advances in display advertising tools, targeting and analytics. “People still have to display their brand in a more descriptive way than just keywords,” she told Advertising Age.
When asked if Yahoo was any different from AOL, she responded “Generally it’s not different, we’re just a lot bigger. The fact of the matter is, what they’re trying to do at AOL — and I shouldn’t speak for AOL, they’re very capable of speaking for themselves — but I think it’s like a mini Yahoo.”
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This seems like a non-strategy more than anything.
When she talks about people needing to display their brand, yahoo still needs a place for people to do that.
Search advertising is only going to go so far, particularly when you are #2 or #3 in that market behind and bing.
Yahoo can’t just rely on the economy to bring growth. That seems like the worst strategy I’ve ever heard. Particularly when there is talk about a double dip recession.
C’mon yahoo! act like a bunch of yahoos and do something. You clearly can’t be afraid of loosing users, you’ve already done that.
Talk about null leadership…
I’m sure Carol appreciates you using that picture from 10 years ago but seems a little dated. Is that the official photo you get from Yahoo PR?